!9#: Promotions Brother Lc51: December 2011

!9#: Having a Club Fundraiser? Make It More Successful Using a Wide-Format Printer

If you are going to hold a fundraiser for your club, whether it is a school club, a neighborhood or a church-based club, you would need to make as many people as possible become aware of fundraising efforts. Naturally, the only way to get the word out is through advertising, but you do not have to buy advertising space on your local newspaper or even airtime on your local radio. Just rent time on a wide-format printer and get some traditional banner advertising done.

Traditional banner advertising, as in having banners printed and hanging them where they can be visible to the public, can still be effective, especially if the target audience is just a small community. Banners can help generate excitement among the target audience, making them anticipate the fundraising event or at least be curious about it. In this way, you can be sure that your turnout for your fundraising event will be bigger.

How to Create an Attractive Banner

You can make your own banners for your advertising efforts. You do not even have to own a wide-format printer just to make your own. The only thing that you need to come up with is an attractive design. Afterwards, you can take your design to a printing shop. You do not have to worry about the printing medium as well because the printing shop will provide the medium of your choice, whether it is fabric or vinyl.

When you create a design for your banner, you should always remember that whoever sees the banner should know in a single glance what the banner is talking about. Thus, it is important to keep the design simple in order to get the message out.

Of course, banner has to have a visual impact in order to make it attractive. So it is a must to put in some eye-catching pictures or graphics. However, you should always aim for balance in creating your banners. Otherwise, the message would be lost in the sea of graphics and you will end up with a no-show at your fundraising event.

Before You Hang Your Banners

Let us say that you have already completed making the design on your banners and already had them printed on a wide-format printer. After you are done making banners, do you just hang them anywhere?

Before you launch into your banner advertising efforts, make sure that you seek permission first before you hang your banners. If you are going to hang your banners in school, ask permission from your principal first. If you are going to hang your banners along public roadways, you may need to apply for permits with local government. If you need to hang your banners on private property or private roadways, ask the property owner and the neighborhood association respectively.

Your school, your local government and your neighborhood association would have regulations about hanging banners. Common courtesy to ask permission first with the property owner before hanging a banner on his or her property.